PESAN DARI SLEBOR ANALISIS WACANA KRITIS TERHADAP FENOMENA BAHASA TULIS STIKER SEPEDA MOTOR

Slamet Setiawan, Yustus Sentus Halum

Abstract


One of the interesting phenomena in the use of written language is found in motor cycle
stickers. The use of language is able to reveal social dimension and show social culture of
a given society. This study focuses on messages in the motorcycle stickers: 1) describing
patterns of language structures and other linguistic elements; 2) describing relationship
patterns among participants; and 3) unsealing what and how socio-cultural phenomena.
Theoretical Framework in this study refers to what is stated by Fairclough (1995):
Critical Discourse Analysis (CDA). CDA is discourse analysis which involves sociocultural
phenomena expressed through the use of language. Based on 70 motor cycle
stickers; using descriptive qualitative method; and applying Fairclough theory, it is found
that: 1) Language patterns used in the stickers are casual type which employ short and
incomplete structures. 2) There are three strong relationship patterns among participants:
motorcycle rider, social class, and gender. 3) There are three main reflections drawn from
social phenomena: social classes; Secondly, socio-politic policy applied for gender
equality; phenomena of how bahasa gaul influences the use of proper and correct Bahasa
Indonesia.
Key Words: CDA (Critical Discourse Analysis), mudguard, micro-meso-macro
interpretation

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